HIGHLIGHTS

• Data driven and strong ability with relevant experience to interact with stakeholders, customers and suppliers
• Capable of recruiting, managing and working as a team of professional employees
• Specialized & experienced in business-to-business corporate sales, marketing & brand management
• Experience in developing and implementing: business strategies, plans, and negotiating formal business relationships
• Skilled at advanced ICTs (Information & Communication Technologies) related project management & solutions consulting
• Extensive experience of working in multi-cultural, multi-stake-holder and public-private-donor partnership business models
• Eager to learn and realize new technologies, concepts & techniques in Management, Marketing & ICTs
• Excellent written, oral & presentation communications skills (English & Urdu)

WORK HISTORY

• Setup ASUS PK legal entity & office; Build & lead sales teams in major cities
• Develop ASUS PK marketing & business strategy (MBS) & detailed execution plan
• Enhance the brand image & equity, visibility, business reputation and company goodwill
• Maximize ASUS sales volumes, market share & profitability in Pakistan by developing, managing, facilitating & supporting sales distribution channels
• Capitalize on unique Features, Advantages & Benefits (FAB) of ASUS products in the corporate & government sector by ensuring appropriate pre-qualifications
• Involved in consumer communication campaigns from concept to the final execution
• Understanding of efficient coordination within the complete supply chain
• Familiarity of developing joint trade / consumer promotions and brand alliances
• Command over sales forecasting, stock management and marketing related finance including pricing, budgeting and profitability monitoring
• Sharpened skills with various case-study based training programs

• Govt. of PK official B2B e-Commerce Project initiated by SMEDA jointly with UNIDO
• USD 1.3 million seed funding by Ministry of Information Technology & Telecom (MoITT)

Feb ‘03 ~ Oct ‘03                     [SMEDA] Project Manager – SME Toolkit (Urdu Version), IFC & World Bank

• Initiated Development of a localized version of www.smetoolkit.org for Pakistan
• USD 15K project seed funding by the World Bank & IFC
• Coordinated with the SME Division of International Finance Corporation (IFC)

Apr ‘02 ~ Oct ‘03                     [SMEDA] Manager – Business Technology Team, SMEDA Pakistan

• SMEDA website ranked amongst the Top 5 Web Sites of Pakistan since 2001
• Intensive customer interaction, Project Management for Third Party Integrations
• Assisted in planning & launching following government / joint project websites:
• Business Support Center, PIDC – http://www.bsc.org.pk
• Pakistan Horticulture Development & Export Board, MoC – http://www.phdeb.org.pk
• Shell LiveWIRE PK (to stimulate young entrepreneurs) – http://www.tameer.org.pk
• Entered into strategic & operational global collaborations with UNIDO, IFC, World Bank, Alibaba.com, Wand.com, UNCTAD, UNESCAP, Shell, GKP, AFACT, APIA, etc.
• Member ‘Linux Task Force’, Ministry of Information Technology & Telecom (MoITT), GoP
• Participated in ITCN 2001, 2002 & 2003 exhibitions to promote SMEDA e-Services

Apr ‘01 ~ Mar ‘02                     [SMEDA] Team Leader, Business Technology Team, SMEDA Pakistan

• Initiated Pakistan’s first official B2B e-commerce web site – http://www.smeda.org.pk
• Conducted aggressive marketing & advertising campaigns for SMEDA IT consultancy
• Established links with other related industry and trade development agencies

• Relationship building with Far Eastern customers
• Potential client search, follow-up & conversion to business customer

Sep ‘99 ~ Jun ‘00                     Assistant Manager Marketing, Nishat Group, Lahore (Chunian Division)

• Responsible for exports & relationship development for the Far Eastern markets
• Liaison officer for the European markets
• Involved in developing Information Systems for the Chunian Division

Sep ‘98 ~ Sep ‘99                    Marketing Executive, Nishat Group, Lahore (Chunian Division)

• Assisting Manager Marketing in all affairs regarding production planning, client correspondence and export & local sales of Greige/Grey fabric
• Awarded prize for developing a multimedia ‘Nishat Group’ documentary

Dec ‘96 ~ Feb ‘97               Intern - Priority Banking, ABN-AMRO Bank, Lahore
Nov ‘95 ~ Mar ‘96               Intern - Consumer Products Division, Packages Ltd., Lahore
Jul ‘95 ~ Aug ‘95                Intern - Decorative Marketing Department, ICI Paints Ltd., Lahore

PROFESSIONAL TRAININGS, REPRESENTATIONS & AWARDS

COMPUTER SKILLS 

• Extensive PC experience in business related analytical & presentation tools
• Skilled @ internet & targeted email marketing techniques for research & promotion:
  Customers: dyedfabrics.com, asus.com.pk, asusindia.com, cottonsocks.com.pk, horizoncomputers.info, etc.
• User of Corel, Adobe & Macromedia tools for web & graphics editing & development:
  Customers: riaztextile.com, primetech.com.pk, barkattextile.com, etc.
• Advanced expertise in MS DOS & MS Windows (all versions)
• Professional skills in MS Office (MS Word, MS Excel & MS PowerPoint)
• Intermediate proficiency in setup of wired & wireless (WiFi) networks
• Expert in using system utilities e.g. security, compression, anti-virus, data recovery, OS optimization, etc.
• Sound knowledge of Open Source Software (OSS) & related tools i.e. LAMP - Linux, Apache, My SQL & PHP
• Experienced in configuring corporate file, email & proxy servers
  
  

EDUCATION

EXTRA-CURRICULAR ACTIVITIES